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Why This is My Passion

Darryl Cross, MBA, NASM Master Fitness Trainer, Fellow of the College of Law Practice Management

My very first job as a fitness trainer was back in 1985 at Burke Nautilus located outside of Washington, D.C., and I never really stopped. I have been training and coaching elite and casual athletic performers in sports, business, and the military for over 35 years. Sometimes, that is a boot camp at 6 a.m. in the ballroom at an industry trade show, a group session for 100 executives at a corporate retreat, or on the rugby pitch with a bunch of big, tough guys/gals.


The lessons and principles to improve performance are strikingly similar in other disciplines. I have spent over 20 years helping lawyers and business leaders improve their business performance and profitability. However, the performance equation is imbalanced. Organizations ask their people to push themselves with no rest or respite from a constantly moving finish line. They all were already working extremely hard and sacrificed a big portion of their lives for their careers, and I was helping their leaders find ways to constantly ask them to do even more. A thought then hit me:


AM I MAKING THINGS WORSE? COULD ANYONE THRIVE IN SUCH AN ENVIRONMENT? 


Asking rainmakers in any field to constantly work themselves to the point of exhaustion without some outlet to recharge and recover is unfair and unproductive. Eventually, something has to give. Challenges with our jobs, families, or life in general are unavoidable. Building "body armor" through improved physical fitness and well-being makes you better prepared for them.


If you are going to work and play hard, you need to exercise and recover hard. That is the cost.


Helping athletes, lawyers and business executives improve their physical well-being through regular exercise, proper nutrition, and adequate recovery is the most important contribution I can make. We are burning out our best and brightest, and it must stop. 


A healthy BODY is the engine that calms the mind and enables your life's mission. Many things in life are out of our control, but choosing to take the time to become more physically fit is completely up to you. I hope you will join us in making it a reality at your organization. And, I hope you make the decision to make it a reality for YOU.


Have a question? You can email directly at dc@rainmakerfitness.com anytime. If your organization wants to talk about how to make this an institutional priority, let's chat.


With you, 


Darryl Cross

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